Sunny
DEO
Chief Narrative Officer
Align your strategic narrative for growth
Chief Narrative Officer
Fractional CNO • Author • Founder • Speaker •
Fractional CNO • Author • Founder • Speaker •
My journey
1999
Starts Chemistry degree in Manchester
Enrols in University of Manchester (then UMIST) to begin three-year Chemistry degree.
Enrols in University of Manchester (then UMIST) to begin three-year Chemistry degree.
2OO1
Switched to advertising degree
Left Chemistry to pursue a writing career in advertising, enrolling in University of Hertfordshire.
Left Chemistry to pursue a writing career in advertising, enrolling in University of Hertfordshire.
2OO4 - 2O23
Career
in adland
Across UK, MENA & APAC, I worked a number of global agencies building award-winning campaigns for clients. The greatest joy was working with a mix of talented people from various cultures, many of which are friends today.
Across UK, MENA & APAC, I worked a number of global agencies building award-winning campaigns for clients. The greatest joy was working with a mix of talented people from various cultures, many of which are friends today.
2O19 - 2O23
Built Accenture GO: new biz creative strategy team
Hired to co-build London’s first in-house creative arm for new pursuits, transforming the narrative development for pitches and boosting the win rate for Accenture Europe.
Hired to co-build London’s first in-house creative arm for new pursuits, transforming the narrative development for pitches and boosting the win rate for Accenture Europe.
2O21 - 2O24
Exec MBA @ WBS
Graduated with an Executive MBA (Distinction) with specialisation in Leadership from Warwick Business School (WBS).
Graduated with Distinction in my Executive MBA with specialism in Leadership from Warwick Business School (WBS).
2O26
The Alignment Gap Ltd. (T.A.G.)
As Fractional CNO, I collaborate with founders, leadership teams and corporates to build compelling narratives that align who they are with where they want to go.
As Fractional CNO, I work with brands, founders and leaders to close the gap between what they intend, what their business says, and what their customers understand.